Using Proper FORM While Cold Market Prospecting

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Using Proper Form

Using Proper FORM While Cold Market Prospecting

Using proper FORM is very important in most aspects of your life. Network Marketing is no different.

As you begin to talk to people about your business you will quickly find that you only know so many people. At that point you will do one of two things. You’ll quit, or you’ll find other people to talk to about your opportunity.

This is where cold market prospecting comes into play.

Your cold market is simply just people that you don’t already know.

Like anything else in life, there is a right way and a wrong way to prospect your cold market.

Let me share with you a technique that I like to use to break the ice with a complete stranger. It can be recalled fairly easily when you use the acronym F.O.R.M.

The first thing you need to know about people is that they love to talk about themselves and what is going on in their lives.

The second thing you need to know is that people seem to have a default setting when it comes to their outlook on life. Negative.

This is good. You can use that to your advantage as a recruiter.

Be sure and keep these things in mind as you strike up conversations with people.


This is a biggy. The one thing people like to talk about most, other than themselves, is their family. Ask them about their family. Are they married? Do they have kids? Are they close with their parents? What do they like to do during the holidays? Do their kids play sports? Do they have any kids going to college soon?

You would be surprised at what complete strangers will tell you.


What do they do for a living? Do they enjoy it? How many hours a week do they have to work? Do they like their boss and coworkers? Do they have a long commute?

This is probably the category where you will hear the most complaints. The more complaining you hear the better. You can use those complaints to your advantage when you go to invite them.

“What if I could show you a way to fix X, Y, and Z?” You see where I’m going with all of this?


What do they do for fun? Do they like to travel? Where do they go on family vacations? What are their favorite sports teams? What are their hobbies?

Usually people enjoy talking about the things they like to do as well. Be mindful though because this category can sometimes cause some heartache. Talking about recreation may cause them to realize how little they actually get to do what they like to do.

Again, this is excellent ammo for your invite.


What gets them going in the morning? What motivates them? Are they doing anything outside of their job to make money? Do they invest in anything? Do they play the stock market? What is their retirement like? Why do they get up and do what they do every day?

As you talk to your prospects about these things it will give you a lot of insights into their life. It will also show you exactly how your product, service, or opportunity will help them or fill a need in their lives.

Think about how much more powerful your invitation would be if you already had knowledge of an area in their lives that they would like to improve.

Check out the video version below. I shot this video while we were on vacation in Mexico (thanks Network Marketing!).

P.S. If you would like to contact me or work with me directly, email me at:

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If you liked my post you may also like this post by Tanya Aliza: “The 6 Step Prospecting Formula.”

Call or text me anytime day or night: 360.499.6154

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P.S. Don’t forget to get your FREE copy of my resource guide called “The 7 Deadly Sins of Network Marketing.” I want to make sure you are not committing the major “sins” that hinder the growth of your team, your business, and your income. No downloading could cost you HUNDREDS, if not THOUSANDS of dollars!

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