If MLM Is So Great Why Isn’t Everybody Doing It?
Category : Network Marketing
Let me start out by saying that we operate in an amazing industry. Network Marketing is able to help people achieve their financial dreams and allow them to grow into a better person, all while working part time from home.
With that being said, Network Marketing is definitely not for everyone. Some people just aren’t interested and others aren’t willing to put in the work. Look at it this way, not everyone can be a teacher, a pilot, a doctor, a lawyer, or an athlete.
It takes certain kinds of individuals to work those professions. Why would MLM be any different? It takes a certain type of person to build something from scratch and get rejected more often than not.
If everyone you ever talked to joined your opportunity you would spend the majority of your time babysitting rather than building. You don’t want everyone to join, only the ones who are going to go to work. Remember you can run with 1,000 but you can’t carry two.
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Therein lies our quandary, if MLM is so great then, why isn’t everybody doing it?
The biggest reason more people aren’t involved in our industry isn’t because they’re afraid to be a part of Network MarketING but they’re afraid to be a Network MarketER.
The industry as a whole is excellent. It can create tons of income and the products and services are almost always way better than what you can buy at the store. MLM companies can accomplish this because they don’t have to pay out near as much in marketing dollars as traditional businesses because they use the direct sales channel. This allows them more cash flow for product research and market expansion.
People love that aspect of Network Marketing they just aren’t too fond of the type of people involved in the industry. Think about what the amateurs in this industry are showing other people by how they work their businesses.
Everyone sees Network Marketing business owners spam social media by posting their links. They try to force their businesses onto others by asking them to buy the product, enroll in the service, join their team, or promise that you can make 10k a week sitting on your couch.
Crap like that severely turns people off. This indirectly tells people that they have to spam social media in order to be successful. It’s actually quite the opposite. Unfortunately, when I first started my business, I was a social media spammer. My entire first year and a half in the business I signed up only one person from my social media posts. Needless to say, I wouldn’t recommend it.
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People also get turned off by friends and family not taking no for an answer. If someone tells you no, move on, don’t try and CONvince them to join anyways. People are turned off by what they see MLM business owners do plain and simple. Don’t let that be you. You wouldn’t be mad if your friends didn’t buy products or services from your paycheck job so why should this be any different?
What does this mean for us as Network Marketing professionals? It means we need to do a better job of showing the world exactly what this industry entails. People need to know what it takes to be a professional.
We have to change the public’s perception of the industry as a whole. If we can do that, more and more people would be willing to join us. Be a professional. Work your business as if it means something to you and like you’re serious about it.
In the video below I go into a bit more detail about why more people don’t work an MLM business even though it’s amazing. If you get some value out of it don’t forget to subscribe to my Youtube channel and share it with a friend!
If you would like to contact me or work with me directly, email me at: firstname.lastname@example.org.
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