How to Close Large Groups of Guests
Category : Home-Based Business
I’m sure there have been several times in your MLM career where you’ve put on a business presentation or home meeting where there were lots of guests. You may have wondered, ‘how can I close large groups of guests?’
Be careful with this kind of thinking because it’s a double edged sword. On one hand it would be great to get everyone in a group and close them, on the other hand it’s not very practical.
My advice to you would be to not even attempt to close large groups of guests.
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Whether you’re at a home meeting of business presentation the most seasoned person in the room should close it out. By close it out I mean the meeting not the large group of guests. Closing is for sales jobs.
You should never be ‘closing’ people. Our job isn’t to get sales and enrollments. Our job is to provide education and understanding. If the prospect sees it for themselves, they will make a purchase or join your business. If not, they won’t. No closing required.
The last speaker of the meeting shouldn’t address everyone’s questions and concerns at once. They need to have everyone mentally categorize themselves in regards to where they see themselves with your business. Then the meeting needs to be concluded.
At this point, the most crucial part of the meeting takes place. It’s called the meeting after the meeting. This is where all the leaders and distributors split up and talk to everyone individually to answer questions.
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The most ideal scenario would be one distributor and one leader to every one prospect. The leader should be doing all of the talking. The distributor should be just listening intently and providing feedback when prompted.
The reason you split people up and talk to them individually is simple. You’ll always have a couple of people who formulate a negative outlook about the presentation. The key is to not let them bring down the vibe of the whole group with their negativity.
If you answer the groups questions collectively, the negative people will overshadow the others who might have had a positive view of the business. On the other hand, if you speak with people individually the negative people, who aren’t engaging with anyone, will quietly slip out the back.
If you use this method in your home meetings and business presentations, you’ll definitely have more people sign up or purchase product.
Top Earner’s Tip: If a leader is not available to be at your meeting you can also have them do the wrap up portion by speakerphone. They can also address concerns or answer questions over the phone when the meeting is over.
In the video below I go into a bit more detail about how to close large groups of guests. If you get some value out of it don’t forget to subscribe to my Youtube channel and share it with a friend!
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